"FAIRTRADE FORTNIGHT 2020 IS COMING!
Calling all chocolate fans and fighters for fairness! In 2020 we will continue our mission to ensure that all farmers are paid fairly for their work and are able to earn a living income, starting with cocoa farmers in West Africa.
Fairtrade Fortnight will be back Monday 24 February - Sunday 8 March 2020. Here is your new 2020 GUIDE to activities to help you plan your community events.
Join us in our annual moment when we bring the fight for change to the masses. We'll be continuing to focus on cocoa, the special role women farmers play in the journey to living incomes, and sharing new stories and tools to get more people choosing Fairtrade chocolate. We travelled back to Côte d'Ivoire, and Sierra Leone, to meet some truly inspiring women who want their stories to be heard by the UK. This Fortnight they need your help to share their stories and make the case for Fairtrade. And we’ve got some creative ways to do it…
As this is year two of our living incomes campaign, the resources you have from last year can still be used at 2020 community events, but we will also have some brand new materials available to order in early January including our exciting ‘storybombs’! Until then you will find all of the information you need to start planning your events for next year in your 2020 ACTION GUIDE and you will also find initial resources including event posters and our campaigner briefing on our e-shop now.
What is Fairtrade Fortnight?
For two weeks each year thousands of individuals, companies and groups across the UK come together to share the stories of the people who grow our food and drinks and who grow the cotton in our clothes, people who are often exploited and underpaid.
What happened for Fairtrade Fortnight 2019?
Fairtrade Fortnight in 2019 focused on the people - in particular the women - who grow the cocoa in our chocolate. £1.86* is the amount a cocoa farmer in West Africa needs to earn each day in order to achieve a living income. Currently, a typical cocoa farmer in Cote d’Ivoire lives on around 74p** a day. Almost all cocoa farmers in West Africa live in poverty.
For the women the situation is even worse. They may plant and harvest on the farm, look after children, carry water, collect wood, cook and clean for the family, and transport the cocoa beans to market but often with fewer rights than men.
This is why we at Fairtrade are campaigning for a living income to become a reality for cocoa farmers in West Africa. If we can work together with governments, chocolate companies and retailers to make the commitments and policies necessary, then we can make it happen.
We made a huge noise in 2019 with 4000 campaigner events reaching 1 million people, 10,000 new supporters joining us on our journey, and businesses and MPs making their voices heard on the issues of living incomes. On 7 August 2019, Ivorian Independence Day, Fairtrade campaigners joined Fairtrade Foundation staff at 10 Downing Street to hand in a petition with more than 50,000 signatures calling for Boris Johnson to back cocoa farmers fighting for a fairer deal through
UK-funded aid projects, business and human rights legislation, and joining international efforts that unite governments, chocolate companies and civil society to achieve living incomes.
What is a living income?
A living income means enough money to live a simple but dignified life, paying for essentials such as clothing, medicine and school. We believe this is not a luxury but a human right.
What can I do right now?
Here are 4 ways you can get involved with Fairtrade and make a difference to the lives of the people who grow the food and drink we love so much.
The Fairtrade Foundation is a charity and relies on donations to help us fulfill our mission. Why not organise a bake sale or raffle? Here are some fun ideas for fundraising.
Follow us on social media and share our campaign content to help us raise awareness of the issues.
Follow us on Instagram
Perhaps one of the simplest ways to support cocoa farmers around the world, is by buying Fairtrade chocolate and cocoa. While this doesn’t immediately solve all the issues, keeping up the demand allows farmers to sell more of their cocoa on Fairtrade terms thus increasing their income.
Thank you for your support and helping to make Fairtrade Fortnight 2019 such a success! Sign up to emails to keep up to date with all things Fairtrade.
*WIP estimation based on the Living Income Community of Practice
**This is the estimated daily income per household member based on a typical cocoa farming household
We're coming to the end of Fairtrade Fortnight and to finish it off in style, we're giving away three of our stunning limited edition "She Deserves" tote bags, and a selection of chocolatey Fairtrade goodies.
To mark the start of Fairtrade Fortnight and the launch of our three-year living income campaign, we opened the world’s first secret hot chocolate salon, in London... and it was a big hit!
Love chocolate? How much do you really know about it? Take our quiz to find out whether you're a true chocoholic or whether your knowledge takes the biscuit!
Meet the people at the heart of Fairtrade - the people behind some of our favourite food and drinks. Meet the Fairtrade farmers and workers."
From the Fairtrade Foundation Website