"Does this picture do anything for you? It does for a whole community in Pakistan! It's a much needed water purification plant provided in part by the extra 10% Premium from Fairtrade sports ball sales. The really good thing is it's not just for the use of the workers and hand-stitchers at our Fairtrade sports balls factory - but for the benefit of anyone who needs a container of clean safe drinking water. Does that sound fair to you?"